Alternatives to an appointment setting agency
If you're looking at appointment setting agencies, you have four real options and they price completely differently. Agentic sells one of them, and this page lays out all four honestly, ours included, so you can tell which one fits before anyone gets on a call.
The four options
A lead feed. You buy interested replies and pay for each one. What arrives is contact information and a good-luck. You do the work after the handoff, and you pay for interest whether it converts or not.
An appointment setting agency. About $3,000 to $32,000 a month, and you pay it whether meetings happen or not. Meetings tend to be loosely defined, so a meeting with the wrong person can still count, and if you want to dispute one you argue with an account manager you've never met.
An AI SDR tool. Plans start around $1,000 a year and climb with seats and volume, and you pay whether meetings happen or not. It sends, and you still read every reply yourself. The software runs unsupervised, and there's nobody to dispute a charge with.
Pay per meeting, which is what Agentic does. Nothing until your first qualified meeting, then $250 per qualified meeting held, with no monthly fee. What lands is a packaged meeting: the person, the thread, and why we think they fit. Agents do the work, with a named person on anything unclear.
The question that actually separates the four options
Ask each option what happens when a meeting doesn't hold up.
A lead feed doesn't give you the option to ask. An agency sends you to an account manager. An AI SDR seat has nobody on the other end.
Agentic puts the definition in the contract and runs a shared ledger, with five business days to dispute any billed meeting. If a meeting doesn't clear the definition, it gets credited. That's the whole mechanism, and it's the reason the price can be per-meeting instead of per-month.
What a qualified meeting means at Agentic
Agentic bills a meeting only when four conditions hold: it happened, it's with someone you approved, it's about what you actually sell, and you get the full context before it starts. All four are written into the agreement as an exhibit rather than described on a call.
Some things never bill at all: prospect no-shows, auto-replies, a "not now", a "send me some information", the wrong person, bounces, and anything booked on a misleading premise.
Where each one actually wins
A lead feed is right if you have a strong sales team with spare capacity and you just want volume at the top.
An agency is right if you want a team you can direct, and the retainer is small enough that predictability beats efficiency.
An AI SDR tool is right if you have someone in-house who genuinely enjoys running outbound software and wants control of it.
Agentic is right if you'd rather buy the outcome than the activity, and you want the definition of that outcome in writing before you spend anything.
To qualify, you need to be a B2B company whose customers are worth at least $10,000 over their lifetime, with at least 5 paying customers already. Agentic books the meeting and stops there, so closing the deal is yours.
The part most comparisons leave out
Agentic says no to offers it doesn't think it can book. That happens at the fit check, before any money moves: a few questions about your offer and your market, checked against our data.
If we can't book meetings for your offer, we'll tell you that instead of taking the setup fee and finding out together. There isn't a setup fee anyway.