Pay per meeting outbound
Most outbound gets sold by the month. You pay anywhere from $3,000 to $32,000 a month whether meetings happen or not, and "meeting" usually means whatever the agency says it means.
Agentic sells the outcome instead. $0 setup, no monthly fee, and $250 per qualified meeting held, with nothing charged until your first one. The definition of qualified is written into the agreement before you sign, not described on a call.
Most of the market calls per-meeting pricing "pay per appointment". It's the same idea, except Agentic bills when the meeting is held rather than when it's booked.
The whole price sheet
$0 setup. Sending domains, mailboxes, the list, and the copy system get built at no charge.
No monthly fee. Agentic covers the sending domains, mailboxes, data, and the monitoring that keeps them warm. We build you dedicated domains, so your primary domain is never used for outreach.
$250 per qualified meeting held. Flat, charged weekly to the card on file once each meeting's dispute window closes. That number is locked at signing and doesn't move mid-engagement. Engagements targeting enterprise or C-suite buyers get quoted in writing before kickoff.
There's a 30-day out clause and no annual commitment. There's no cap on how many meetings we book you either, because you only pay for the ones that meet all four conditions of a qualified meeting. One company bills at most once in any 90-day period no matter how many meetings it produces.
What counts as a qualified meeting
Agentic bills a meeting only when it meets all four conditions.
- It happened. On your calendar at the scheduled time, with the prospect actually showing up. An accepted invite that never becomes a conversation doesn't bill. If you miss a meeting and then miss the rebook too, that one bills as held.
- With someone you approved. The attendee matches the decision-maker profile you signed off on before any outreach went out. Wrong-fit attendees never bill.
- About what you actually sell, knowingly. If a meeting gets booked on a bait topic or a misleading premise, it's credited before you ever see the invoice.
- Delivered packaged. The company, the person, the full thread, and why they fit, in your hands before the meeting starts.
What never bills
None of these ever shows up on an Agentic invoice:
- Prospect no-shows, and rebooking them is our job
- Auto-replies and out-of-office
- "Not now, try Q4", which we log and revisit on a real trigger
- "Send me some information"
- Wrong person with no handoff
- Bounces and unsubscribes
- Anything booked on a misleading premise, which gets credited and the copy that produced it gets fixed
Pay per meeting vs pay per lead vs a retainer
There are four common ways to buy outbound, and they differ in what you're actually paying for.
- A monthly retainer pays for activity, mostly sending and the agency's time, at about $3,000 to $32,000 a month.
- Pay per lead pays for a name, an email or a form fill. Turning it into a conversation is still your job.
- AI SDR software pays for a tool, from about $1,000 a year for the smallest plans. You still set it up, write for it and clean up after it.
- Pay per meeting pays for a qualified conversation that actually took place. Other shops charge about $100 to $1,400 or more a meeting, and some add a minimum term or a monthly fee. Agentic charges $250 with no setup fee, and you can leave on 30 days' notice.
When it fits, and when it doesn't
Pay per meeting works when one meeting is worth a lot to you. Agentic looks for customers worth at least $10,000 over their lifetime, and below that we'll tell you it doesn't fit.
Then run the numbers on profit. Take the gross profit on a customer, after what it costs you to deliver, and multiply it by the share of meetings that turn into deals. If that comes out well above $250, the price leaves room for the rest of your sales costs.
You also need proof the offer sells. We look for at least 5 paying customers.
We only book meetings with businesses, so consumer products are out. And we stop at the meeting; closing the deal is yours.
How to judge any pay-per-appointment provider
Plenty of pay-for-performance offers bury the catch in how they define a meeting, so it's fair to be skeptical. These six questions sort the honest ones out:
- Is "qualified" written into the contract, or only described on a call?
- Who decides when a meeting doesn't count, and how long do you have to dispute it?
- Can you see every reply, or only the meetings they choose to show you?
- Do they send from your main domain? If a campaign burns it, your own email suffers.
- Is there a setup fee, a monthly minimum or an annual contract behind the per-meeting price?
- What happens if they can't book you anything?
At Agentic, the definition is written into the agreement, you get five business days to dispute, and every reply sits in a ledger you can open. We send from dedicated domains, there's no setup or monthly fee, you can leave with 30 days' notice, and either of us can walk away at 60 days if nothing's booked.
How disputes work
Every reply lands in a shared ledger you can open any time. Each row shows the timestamp against the full thread, how Agentic classified it, plus whether it billed.
You get five business days to flag any billed meeting. We audit it against the ledger together, and if it doesn't hold, it's credited.
Agentic's system is built to under-bill. Unclear replies go to a human instead of onto the invoice.
Who runs it
At Agentic, AI agents build the list, verify the contacts, write the outreach, handle replies, then book the meeting. Anything unclear goes to a named person before it costs you anything, and that person is Erik Hernal.
Putting agents on the work is the only reason Agentic's price sheet is possible. When a person does the work on every meeting, the price has to cover their time.
The guarantee
You pay nothing until your first qualified meeting happens. If 60 days after launch Agentic still hasn't booked you one, either of us can walk away and you owe nothing.
Questions people ask
Is pay per meeting the same as pay per appointment? Yes, it's the same model under two names. Agentic bills per meeting held, so a booked slot that never happens costs nothing.
What if I miss the meeting? You get one courtesy rebook per prospect. If you miss the rebook too, that meeting bills as held.
What if the prospect doesn't show? It doesn't bill, and rebooking them is our job.
Is there a cap on how many meetings you book? No. We book as many as qualify. The only limit is that one company bills at most once in any 90-day period.
Do you send from my domain? No. We build dedicated sending domains, so your main domain never touches outreach.
How do I start? With the written fit check. You see a yes or no on the page in about a minute, with the reason if it's a no.
Start with a written fit check
Agentic's fit check is a few questions about your offer and your market, and the verdict is honest. You see a yes or no on the page in about a minute, with the reason if it's a no. If you look like a fit, we run your market through our data next, and you get a start date if the numbers work.